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Why do people drink decaf coffee? Is it even safe to drink decaf coffee? Doesn’t decaf coffee taste bland?

The general consensus so far may have been that decaf coffee is a poor imitation of coffee but all hope is not lost. There’s still light at the end of the tunnel!

Since the past few years, there’s been a steady increase in the decaf coffee market, and now, a report by Infinium Global Research estimated a 7% CAGR growth by 2028. It’s safe to say that there are better days ahead for those in the decaf coffee business.

Now, why are we talking about all of this after only recently exploring what decaf coffee is and some common myths about it?

The next step in appreciating decaf coffee is alleviating your doubts about the process itself. 

When you think of decaf coffee, you probably wonder just how much the coffee beans are processed to strip the caffeine away from them. 

Perhaps, even the word decaffeination makes you think of something complex and unappealing.

But the Mountain Water Process is far from it. Let’s take a look at how it works!

A South American country, Brazil boasts of a wonderful tropical climate with parts of the country experiencing periodic rainfall and warmer temperatures.

Neither was Brazil the first to start commercially growing & distributing coffee nor does it have higher altitudes compared to other regions in the bean belt.

So, how did this country dominate the global coffee market, starting in the early 1800s and has been at the top for over 150 years?

Some attribute it to the capacity Brazil has for producing & exporting coffee at a large scale, but surely there’s more to their success.

Coffee is a widely celebrated drink not merely because of its caffeine. 

It has been pivotal in shaping social and cultural norms in countries across the world. Plus, you’ve got to admit that it tastes pretty darn good.

A lot of people prefer drinking decaf coffee because of health reasons. For some, it could be a personal preference.

Either way, decaf coffee can be just as good as caffeinated coffee, and there’s no reason it should be relegated to the backseat.

The term acidity has garnered such negative connotations that, except amongst a select group of people, it isn’t truly understood in relation to the role it plays in coffee.

Yes, depending on the coffee, you can experience acidity that is overpowering and does nothing for your fascination with the beverage. 

But if you are careful to choose good-quality coffees, you will definitely perceive acidity as something that balances with the rest of its flavour profile.

People have unique tastes. And to cater to their individual palate preferences, the world of F&B has several unusual items to offer. 

When we say unusual, we don’t just mean coffees like kopi luwak, which certainly has an interesting processing method. We’re talking about aromas and ingredients that you would never have imagined to find in your cup of joe!

Once you read about these 5 unusual coffee flavours, you’ll truly begin to wonder how they were even invented in the first place.